Life is full of surprises! MiniPinis is an original candy brand inspired by the popular party pinatas. MiniPinis has a crunchy candy shell that shelters little fruit candies inside to turn everyday life into a party.
Starting as a package design, MiniPinis has turned into a full brand campaign including a one-page website prototype and a 360 advertising campaign inspired by the colorful party-themed candy. The bright colors, playful type, and pinata characters promote the idea of a whimsical party inspired by the candy’s tropical flavors. The main brand colors take one main color from each box design to create a sense of cohesion.
Tools: Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Adobe Indesign, Figma
